Why Your Bricks and Mortar Business Desperately Needs Digital Marketing

As more people shop online, bricks and mortar businesses are finding it hard to compete. It’s imperative to be visible online to attract new customers and improve customer loyalty. Digital marketing will boost sales, increase customer loyalty and attract new customers to your brick and mortar business. So why does your brick and mortar business need digital marketing? Let’s take a look at some reasons why. Read on to learn how your bricks and mortar business needs digital marketing.

The first reason why a bricks and mortar business desperately needs to use digital marketing is that consumers are increasingly online. Before buying a product from a brick and mortar store, they’ll likely visit the website of a company’s competitors. By promoting a bricks and mortar store’s website on social media sites, bricks and mortar stores can increase sales and build customer loyalty.

The next reason why a bricks and mortar business desperately needs to embrace digital marketing is because consumers expect convenience. Consumers are increasingly looking for brands on mobile devices, and brick and mortar stores need to cater to this. A digital presence will make them more profitable and competitive. If consumers can find what they’re looking for, they’ll be more inclined to buy it. And since consumers can purchase your products wherever they are, you can be sure that digital marketing will boost your sales.

Mobile apps are one example of how digital marketing has transformed a brick and mortar business. Indigo, Canada’s largest gift and book retailer, has implemented a mobile app that optimizes the buying experience. Bonobos has even launched an app called Guides that helps sales associates find products based on customer preferences. Mobile app technology is not only transforming the shopping experience, but also improving the brick and mortar customer experience.

The next reason a bricks and mortar business needs digital marketing is because the digital world is becoming more connected. While digital marketing is less intrusive, it can help drive customers into physical stores. Retailers are finding it increasingly hard to compete against their online competitors and implementing a comprehensive omnichannel strategy is a vital part of their survival strategy. These businesses are increasingly finding that digital marketing allows them to better allocate resources and increase profitability.

The retail industry will continue to undergo a radical transformation as consumers move to online shopping. Bricks and mortar businesses must prepare for this shift. Millennials are already familiar with shopping online and need better tools to compete. While brick and mortar stores aren’t going away, they must be ready to meet the needs of tomorrow’s consumers. So why does a brick and mortar business desperately need digital marketing?