As a small business owner, you may be tempted to focus on reaching every niche and market, but that can lead to mistakes. Paying attention to your client list can help you build a loyal base of customers. It also helps you deliver on your brand promise. Many new businesses try to expand their reach into too many markets and miss out on capturing an engaged audience. In this article, you’ll learn why small businesses should pay attention to their client lists and how you can use them to grow your business.

Keeping track of customer feedback is a great way to stay ahead of your competition. Send out email surveys at specific points throughout the year to gauge customer satisfaction. Even better, send them out to every single customer after a purchase. Make sure to explain what you’ve changed and why it made a difference in their experience. Customers will be more likely to come back again, which means you’ll gain more repeat business.

Another way to keep in touch with your clients is through social media. Many people use Facebook and Twitter to chat about their favorite products. By keeping up with your customers’ posts on social media, you can respond quickly and personalize their experience with you. You can even ask them to post pictures of their favorite products and welcome any feedback they have. Small businesses can also foster relationships with individuals through social media. Responding quickly to their comments and questions will make your current and potential customers appreciate your company.