With the rise of online shopping, digital marketing is a must for bricks and mortar stores. More than two-thirds of shoppers research prices and products on their smartphones before making a purchase. Your website must take this into account by offering valuable information to your customers. For example, it should list in-stock items, offer return policies, and provide hours of operation. Your online presence should be a central part of your bricks and mortar business’ marketing strategy.
In addition to being able to drive more new business, digital marketing can also increase the amount of existing customers. Most consumers visit a bricks and mortar store’s website before they make a purchase. By increasing consumer awareness, bricks and mortar stores can increase sales and build customer loyalty. Ultimately, digital marketing will be a win-win situation for all businesses. So, what is digital marketing for bricks and mortar businesses?
If you’re a bricks-and-mortar business, you may be missing out on the most powerful competitive weapon you’ve ever had. No e-commerce business can duplicate the ability to engage consumers through their five senses, and shoppers that feel engaged are more likely to make a purchase. Therefore, bricks-and-mortar businesses need to prepare to face the challenges of tomorrow.
As consumers become more digitally savvy, they don’t want to have to choose between an in-person or online experience. They expect seamless experiences across channels. By combining digital and bricks-and-mortar operations, a retailer can be a showroom, warehouse, and community hub all at once. Moreover, customers will use digital channels to tell retailers what they need. That means it’s vital for bricks-and-mortar brands to listen and respond to the consumer needs.
While it’s true that brick-and-mortar businesses can’t compete with e-commerce, it can still make a profit through digital marketing. Having a good website and social strategy can increase customers, as can targeted email marketing. By understanding the demographics of your target audience, you can target them with targeted content and offer them a better shopping experience. When you’re in a niche, you can use digital marketing to expand your business and reach new customers.
As consumers shift from physical to digital experiences, brick-and-mortar stores must be more innovative to remain competitive. Consumers are increasingly savvy, and the best retailers understand this. By implementing an omnichannel strategy, bricks-and-mortar businesses can allocate resources to the online and offline channels. In addition to using the digital world to attract new customers, bricks-and-mortar retailers can also improve their sales by retaining their existing customers.
While the current economic downturn has brought financial instability for many businesses, digital marketing is now more important than ever. This disruption won’t last, and consumer behavior will continue to evolve. As a result, businesses should start thinking ahead of time and begin implementing a digital marketing strategy. This will increase customer loyalty and increase sales. However, digital marketing isn’t a panacea, and businesses should not expect to profit overnight.
Bricks-and-mortar stores still have their strengths. Physical stores offer customers an opportunity to shop with all five senses. Department stores, grocery stores, salons, fast food chains, and even Apple stores within shopping malls all have physical locations. Adapting to these changes is essential for bricks-and-mortar businesses. As the pace of change increases, physical stores must adapt in order to stay competitive.
Websites increase customer trust in bricks and mortar businesses. A well-designed website attracts customers and boosts business reviews. A poorly maintained website repels customers. Further, it can turn off customers. Thus, a website is an essential part of any brick-and-mortar business. Therefore, the bricks-and-mortar business desperately needs digital marketing to keep up with the competition.