Today’s shoppers increasingly go online when they shop for products and services. To stay competitive, bricks-and-mortar businesses need to take their digital marketing strategies seriously to attract new customers, retain existing ones, and increase sales. By following some basic digital marketing strategies, a brick-and-mortar business can attract new customers, increase sales, and build brand loyalty. But before you get started, you should know why your brick-and-mortar business needs to embrace digital marketing.
Today’s consumers are not content to choose between online and offline shopping. They expect a seamless experience across channels. By embracing digital marketing strategies, brick-and-mortar retailers can complement one another. The stores can be showrooms, warehouses, and community hubs. With a digital presence, customers will tell retailers what they need. It’s vital to listen to your customers and respond to their needs.
The first reason a brick-and-mortar business needs digital marketing is to drive new business. Almost half of all consumers make their purchases online, but if they want to make a purchase at a brick-and-mortar store, they’ll visit the website first. Digital marketing will increase foot traffic, build customer loyalty, and generate more sales. With the right strategy, a brick-and-mortar business can grow its sales.
The changing consumer demands are driving the evolution of retail. Consumers increasingly search online for brick-and-mortar stores, so brick-and-mortar retailers must make sure they’re prepared for tomorrow’s expectations. In addition to boosting profitability, a digital presence will make a brick-and-mortar business more competitive. As a result, consumers are more willing to buy products from a brick-and-mortar business that has an online presence.