Why a Bricks and Mortar Business Desperately Needs Digital Marketing

It’s no secret that digital marketing is crucial for a bricks and mortar business. In this digital age, consumers are using the internet for more than just shopping. In fact, many people go to bricks and mortar stores’ websites before actually buying anything. By leveraging digital marketing to increase foot traffic and customer loyalty, bricks and mortar businesses can increase their sales and build loyal customers. Here are a few ways that digital marketing can benefit traditional businesses.

First, if you run an eCommerce site, you should prioritize your website over any other channel. In fact, seventy percent of millennials use their mobile phones to research a business before visiting the store. That means your website is your digital front door. It can make a great first impression, or leave a bad one. Fortunately, digital marketing agencies know where to find your audience and can help you increase sales.

Lastly, investing in your customer service team will make a huge impact on your bottom line. In fact, a third of consumers choose to shop at bricks and mortar stores because of a positive experience. With the right skills, every interaction can lead to sales and long-term loyalty. As Amazon and other online retailers continue to innovate, bricks-and-mortar retailers must invest in providing a superior customer experience to gain a competitive advantage.

Lastly, the online presence of a bricks-and-mortar business will help its customers learn more about it, even when it is not open. The online presence can also help gauge popularity by revealing which pages and products are most popular. The data provided will also help determine future marketing strategies. Coupon offers, for example, can help grow your customer base. Lastly, online marketing is crucial for bricks-and-mortar businesses.

Fortunately, it is not too late to integrate digital marketing into your brick-and-mortar strategy. With the right mix of digital and traditional marketing strategies, a bricks-and-mortar business can thrive in the digital age. By leveraging digital marketing, retailers can use their physical stores to engage with consumers and create a human connection with them. A bricks-and-mortar business can leverage digital marketing to humanize their in-store staff.

The COVID-19 pandemic is an example of how digital marketing can help traditional businesses adapt to the changing demands of modern consumers. While brick-and-mortar stores closed during the pandemic, online shopping remained in high gear, even when physical stores were reopening. This trend is clearly evidence of consumers’ growing desire to shop from the comfort of their homes. Demands for personalized and interactive shopping experiences have forced businesses to adapt and revamp their strategies.