Why a Bricks and Mortar Business Desperately Needs Digital Marketing
Why does a bricks and mortar business need digital marketing? Increasingly, consumers use the internet to do more than just make purchases. Most of these consumers visit the website of a bricks-and-mortar store before making their purchase. When these customers use the internet to shop, that brick-and-mortar store will have more sales and customer loyalty. Here’s why. If you don’t have a website, you’re missing out on more than just potential customers.
As the number of online retailers grows exponentially, brick-and-mortar retailers need to use more effective tools to stay competitive. Sadly, the news for physical retail isn’t good. In fact, a recent report revealed that 7,567 retail stores across the country closed last year, and the tally is expected to reach 12,000 by the end of this year. By using digital marketing, brick-and-mortar businesses can take advantage of the growing number of consumers looking for their favorite products or services.
Moreover, consumers are increasingly demanding omnichannel experiences that don’t depend on in-store experiences. Digital and physical channels complement each other. By leveraging the advantages of both, retailers can create one cohesive retail experience across both platforms. Retailers can use their stores as showrooms, warehouses, and community hubs at the same time. To keep pace with their customers, they need to listen to what they’re saying through digital channels.