A bricks and mortar business can benefit greatly from a digital marketing strategy. Whether you’re trying to attract new customers or increase sales, you should have a good website, social strategy built around relationships, email marketing, and segment your audience. All of these strategies are critical in driving new business and increasing customer loyalty. Read on to find out why a bricks and mortar business needs to invest in digital marketing.
In today’s world, two-thirds of shoppers use their smartphones to research local businesses. Therefore, you need to treat your website as if it were an actual store. It should offer valuable information about your company and its products, including return policies. A great website can also help you build an email list and educate customers before they even step foot in the store. This is why bricks and mortar businesses desperately need to embrace digital marketing.