In today’s world, consumers increasingly use the Internet to make their purchasing decisions. In order to stay competitive, bricks-and-mortar businesses must be present online to attract new customers and maintain customer loyalty. Digital marketing offers many advantages, such as increasing sales and customer loyalty. Read on to learn why a bricks-and-mortar business desperately needs digital marketing. After all, these two aspects of business are often complimentary.
Today’s consumers are not content to make their purchasing decisions in the store or online, but rather expect seamless experiences from the beginning to the end. With the right strategy, a brick-and-mortar business can complement its digital presence with a complete brand voice. Its physical location can serve as showroom, warehouse, and community hub all in one. Digital channels can also help retailers understand what customers want. To do that, retailers must understand their customers and their preferences.
A bricks-and-mortar business is unique because it has a physical location. This can be a retail store, a factory, a warehouse, or even a grocery store. It offers the unique benefit of allowing consumers to touch items and discuss concerns. Additionally, brick-and-mortar businesses don’t need to ship items to customers. Rather, they can offer a personal touch that helps them feel valued.
While traditional brick-and-mortar businesses cannot compete with the increasing online competition, less invasive forms of digital marketing can drive customers to stores. Optimizing for local SEO is still the most effective way to find new customers and keep existing customers from transferring to an online competitor. Businesses that thrive and survive will embrace change and stay aligned with their customers. Embracing the omnichannel strategy will allow retailers to efficiently allocate resources to reach more customers in the most efficient way possible.
In addition to attracting online traffic, a brick-and-mortar business must have an appealing physical location. The first page of search results snatch up 92% of consumer traffic. Moreover, consumers make purchasing decisions online based on the content they find online. Without digital marketing, a brick-and-mortar business is essentially handing over potential business to its competitors.