Why does a bricks and mortar business need digital marketing? As a brick-and-mortar business, you need to stay technologically current to remain competitive in this age. Two-thirds of shoppers are using their cell phones to research prices before making a purchase, so you need to make sure your website is top-notch. Not only does your website need to provide value to the customer, but it also needs to include information such as your return policy.
In the near future, the majority of retail commerce will take place in physical stores. Walmart and Target have successfully integrated digital services with their physical stores. If your brick-and-mortar business has a strong brand identity and a competitive pricing position, it will thrive. Otherwise, department stores will suffer. While many brick-and-mortar companies are embracing digital marketing, they are not yet ready for this future.