The reason why a bricks and mortar business desperately needs to adopt digital marketing is because e-commerce stores have no real way to replicate the human touch. When shoppers engage their five senses, they are more likely to spend time in the store and make purchases. With digital marketing, brick-and-mortar stores can engage customers through the internet and social media to increase the chances of conversion. Here are some ways in which brick-and-mortar stores can benefit from this technology:
Physical retail is no longer in a state of decline, but it needs smarter tools to stay relevant. More than ever, consumers are becoming more accustomed to shopping online. They are no longer content to make a decision between online and in-store shopping, they expect seamless experiences. Using digital and physical channels to complement each other, brick-and-mortar stores can serve as warehouses, showrooms, and community hubs at once. The customer’s voice will be a guiding force for retailers through their digital channels, so it is important to listen to what they have to say.
Another reason to implement a digital marketing strategy for brick-and-mortar businesses is that e-commerce businesses are rapidly taking the market share of brick-and-mortar retailers. The internet has changed the way people buy and sell products, and businesses that are not as internet-savvy are not likely to survive. For these reasons, brick-and-mortar companies need to evolve and adapt to compete with e-commerce businesses.