Why a Bricks and Mortar Business Desperately Needs Digital Marketing
When it comes to attracting customers, a bricks-and-mortar business needs to embrace digital marketing, too. In an age of online shopping, consumers are using the web for more than just shopping online. Most of them will visit a brick-and-mortar store’s website before they actually make a purchase. Digital marketing helps brick-and-mortar businesses to boost their sales and gain customer loyalty.
With two-thirds of shoppers using their smartphones to do price comparisons, brick-and-mortar stores must take their websites seriously. Customers use their mobile phones to research prices, and a great website offers them valuable information, from in-stock items to return policies. Therefore, a brick-and-mortar store needs to make its website an essential part of its digital marketing strategy. While a brick-and-mortar store is unlikely to compete with an online business, a good website will give potential customers a good first impression and increase the likelihood of a purchase.
While brick-and-mortar stores have the advantage of face-to-face interactions with consumers, they risk making costly mistakes in their marketing strategy. Even the most minor mistakes can turn into costly mistakes. For example, ask yourself how satisfied your customers are with the experience they’ve had. A friendly and helpful staff will leave a good impression. Knowing what differentiates your business from your competitors is crucial for success.
It is critical for a brick-and-mortar business to understand how to leverage digital marketing to increase its sales. In addition to implementing digital marketing tactics, brick-and-mortar businesses can create landing pages and email lists, allowing them to build a customer and lead base even before they have stepped foot inside the store. Additionally, leveraging the power of social media and SEO-driven blog posts is a great way to attract attention to their website.
With unemployment rising across the world and businesses struggling to remain afloat, brick-and-mortar companies are looking for alternative ways to compete. Fortunately, digital marketing agencies have emerged to alleviate the burden. Digital marketing agencies can take on the online marketing campaign for a small business, allowing it to focus on core activities. Instead of hiring an expensive in-house team to manage digital marketing, a digital agency can handle the heavy lifting, and bring in valuable traffic.
The first page of search results snatches 92% of consumer traffic. Online content influences consumers’ buying decisions. Therefore, a bricks-and-mortar business that doesn’t invest in digital marketing is handing potential business away to competitors. However, the benefits of digital marketing far outweigh the cost. For more information, click here. You’ll be glad you did!
When it comes to attracting shoppers, brick-and-mortar retailers should remember that e-commerce stores simply cannot replicate the experience of shopping in a physical store. The ability to engage a shopper’s five senses increases their time in the store, which results in more sales. Hence, brick-and-mortar businesses must harness the benefits of digital marketing. So, how does a brick-and-mortar business benefit from digital marketing?