Regardless of size or industry, a bricks-and-mortar business can benefit from a solid digital marketing strategy. With a great website, email marketing and a social media strategy that focuses on creating connections with customers, a brick-and-mortar business can increase foot traffic and gain new customers. To get the most out of digital marketing, brick-and-mortar businesses should make it a priority to segment their audience and create a digital strategy for their store.
A brick-and-mortar business can start a campaign by building an email list and developing landing pages. This will help them build their customer and lead database. Additionally, they can educate people on what they’re looking for before they step foot into the store. While this approach will have some drawbacks for a brick-and-mortar store, it will help you build a successful digital strategy and reach a wider audience than ever.
One of the biggest challenges facing marketers is understanding how to balance their digital and physical operations. This omnichannel strategy requires smart thinking to balance the needs of both types of customers. Despite these challenges, it’s worth mentioning that a physical store is convenient for both customers and retailers. Customers are far more likely to return to a brick-and-mortar store than a digital one. By incorporating digital channels into the mix, brick-and-mortar stores will be able to keep customers updated and humanize their in-store teams.