Why a Bricks and Mortar Business Desperately Needs Digital Marketing

In order to be competitive, bricks and mortar businesses need a digital presence. Two-thirds of consumers use their mobile devices to research prices. Therefore, it is vital that brick and mortar businesses invest in a website. A great website provides useful information to potential customers, and it will make them feel welcome and ensure they come back for more. Why a bricks and mortar business desperately needs digital marketing?

Brick-and-mortar businesses must use digital marketing to attract new customers and increase sales. Today’s consumers use the internet for more than just online shopping; in fact, most consumers visit the website of a brick-and-mortar store before actually making a purchase. If a brick-and-mortar business implements digital marketing strategies, it will see an increase in sales and customer loyalty.

Consumer expectations are constantly evolving. If brick-and-mortar businesses don’t keep up, they will not survive in the long run. Today’s consumers have higher expectations than ever, so they must adjust their strategies to meet them. The future of brick and mortar retail is characterized by the evolution of digital technologies. Smart internet-connected devices, mobile and web-based services, and mobile commerce are just a few of the ways to stay ahead.

The rise of online shopping has created enormous transparency in price and product quality. As a result, price retailers must evolve to provide customers with enhanced experiences while still maintaining a requisite margin. This evolution of the brick and mortar retail landscape will require greater cost control and a true multi-channel operation. Moreover, digital marketing experts emphasize that data does not equal sustainable strategy. Hence, brick-and-mortar businesses must invest in digital marketing to survive in this modern era.

Physical retail is not without its challenges, but they cannot afford to ignore the power of digital marketing to remain competitive. As per research by the University of Pennsylvania, seven percent of all national retail stores have closed already this year, with the number expected to hit twelve thousand by the end of the year. And even if you’re lucky enough to have a brick-and-mortar business, the competition is fierce.