With two-thirds of shoppers conducting research online before making a purchase, brick-and-mortar stores must treat their websites like online stores. Not only should the website contain helpful information, but it should also include information about the business, such as its return policy. An online presence can be the difference between a successful business and a failure. In addition, two-thirds of millennial shoppers begin their search online and use their mobile device to compare prices.
Even if a brick-and-mortar business doesn’t have the time to devote to digital marketing, it can still benefit from a digital strategy. For example, an app may help customers find items or keep them engaged. Email marketing is also an excellent technique to target your audience and drive sales. Despite the limitations of brick-and-mortar businesses, digital marketing can be beneficial to both types of businesses.
While a brick-and-mortar business has a more traditional, tangible presence, it has many advantages. While consumers prefer brick-and-mortar stores, they have a higher potential for making mistakes. Nonetheless, mistakes can be easily corrected, and this can make a difference for a brick-and-mortar business. To stay competitive and secure its market share, brick-and-mortar businesses must embrace digital marketing.