When it comes to marketing your bricks-and-mortar business, you have two options: create a website that is great, or invest in a digital marketing strategy. Regardless of which one you choose, you must have an effective website that converts visitors to customers. In addition, your website must be social and built on building relationships with your audience. Email marketing, and segmenting your audience, are also effective ways to boost your business.
The rise of online shopping has changed the retail industry, and more shoppers are using their mobile devices to look up prices and read reviews. So, your brick-and-mortar store must take its website seriously. A great website provides valuable information to your customers, such as hours of operation, in-stock items, and return policies. If your brick-and-mortar store does not take its website seriously, it will never have a chance against its online competitors.
The biggest mistake bricks-and-mortar businesses make in their marketing efforts is ignoring the power of the five senses. If shoppers engage with your brick-and-mortar store through all five senses, they are more likely to spend time in your store and make a purchase. This means that you need to take advantage of every touchpoint and be proactive. This will make the customer experience a pleasant one.
For example, a brick-and-mortar store that sells clothing might be located on a busy street. An online store should be promoted on websites where the target audience hangs out. Once you know where to reach your customers, your business can expand and attract new customers. Another way to draw attention to your website is with SEO-driven blog posts and content marketing. These methods require time. Social media is also a slow way to attract traffic.
Despite its complexities, digital marketing offers a powerful option for bricks-and-mortar businesses. It can drive new customers to your brick-and-mortar locations and humanize your in-store staff. The best of both worlds can be found in an omnichannel strategy. A retailer that embraces this change will remain true to its brand and aligned with customers. In the end, the key to success is to make your digital channels work for you.