As consumer expectations continue to shift, it is critical for a bricks-and-mortar business to understand how to best leverage the benefits of both digital and physical marketing. For example, a brick-and-mortar business can create an app for its store that will guide shoppers to the products they need. Additionally, it can use email marketing to reach a targeted audience and boost sales. Here are the most important reasons a brick-and-mortar business needs digital marketing:
In addition to boosting visibility, digital marketing can also provide additional revenue streams through online marketplaces, such as Amazon. It is also a great way to attract new customers. Although brick-and-mortar businesses often do better at expanding their customer bases than ecommerce companies, they will never lose the opportunity to grow their brand and reach new audiences. And if that doesn’t make sense, a brick-and-mortar business can always use digital marketing to expand its customer base.
While two-thirds of consumers conduct research online before purchasing a product, the same can be said for digital businesses. For example, a great website will provide useful information such as the return policy and prices. In a nutshell, an online presence can mean the difference between success and failure. However, a brick-and-mortar business must know where to market its brand to make it stand out from the competition.
Even though brick-and-mortar businesses can still rely on their brick-and-mortar presence, they may be missing out on the most powerful weapon in their arsenal against e-commerce retailers. The fact is that brick-and-mortar stores cannot duplicate the human engagement a shopper experiences across their five senses. Moreover, shoppers engaged with five-sense experiences are more likely to purchase more than those without.