Why a Bricks and Mortar Business Desperately Needs Digital Marketing
When it comes to marketing, a bricks and mortar business cannot do without digital marketing. Online consumers use the internet to make their buying decisions, so brick-and-mortar businesses must get their name in front of them through digital marketing. This not only attracts new customers, but it also builds customer loyalty. If you want to increase sales and customer loyalty, digital marketing is crucial for your brick-and-mortar business.
eCommerce websites are essential for brick-and-mortar businesses. In fact, nearly two-thirds of millennial shoppers research a business online before making a purchase. Therefore, a great website provides valuable information to visitors, including product prices, store hours, and return policies. As a result, brick-and-mortar stores must prioritize their websites to be visible to those consumers. Keeping in mind that people spend two-thirds of their shopping time online, it is imperative to make your website a priority.
Digital technology and the Internet have transformed retailing. In fact, brick-and-mortar stores that used to be the main drivers of retail success have adopted a holistic digital strategy, unifying their physical and online channels to create a complete brand voice. Mark Schaefer, a leading marketing expert, has stated that the most human company wins. But how can a brick-and-mortar business make the most of this new reality?
Despite being more accessible than online stores, brick-and-mortar businesses are vulnerable to mistakes. The opportunity to directly interact with consumers is greater, but mistakes can be fixed. Ask customers if they’re satisfied with the service they receive. The best employees are friendly and helpful, which will make a positive impression on customers. Knowing how to differentiate yourself from the competition is essential to success. You must invest in the customer experience in order to stand out.
The key to success for digital businesses is understanding where your target audience hangs out online. Just as physical stores should be located on a busy street or avenue, digital businesses need to market on sites where their target audience hangs out. Once you know where your buyers are, you can expand your business to new markets. In the meantime, content marketing and SEO-driven blog posts can draw attention to your site. However, these methods are slow. Social media can also be a great source of traffic, but it takes time.