If you are a bricks-and-mortar business, you may be overlooking one of the most important weapons against e-commerce competition. The ability to engage shoppers using all five senses will lead to a longer visit and a higher likelihood of a purchase. A brick-and-mortar store should take its website very seriously. It should provide helpful information such as in-stock items and return policies.
Today’s consumers don’t have a preference between shopping in person and online. They expect seamless experiences from both. Retailers must realize that brick-and-mortar stores can serve as showrooms, warehouses, and communities all at the same time. They must be willing to listen to the feedback they receive via digital channels and be responsive to those needs. Then, they can take advantage of these opportunities to expand their customer base and boost sales.
As the world becomes increasingly mobile, brick-and-mortar businesses will need more advanced tools to stay competitive. According to the National Retail Federation, 7,567 retail stores have closed this year, with the final tally expected to hit 12,000 by the end of the year. The future of physical retail is uncertain, and digital marketing will be necessary for brick-and-mortar retailers to survive.