Why a Bricks and Mortar Business Desperately Needs Digital Marketing

With the rise of online retail, bricks and mortar businesses must embrace new ways to compete. With two-thirds of shoppers using their mobile devices to research prices and products, bricks and mortar businesses need digital tools to keep pace. A good website provides valuable information like in-stock inventory and return policies. It’s essential for brick-and-mortar businesses to understand their competitive advantage and leverage it to their advantage.

As consumers increasingly shop online, brick-and-mortar businesses need to take advantage of digital marketing to remain competitive. Not only does digital marketing help drive new business, but it also helps build customer loyalty. With digital marketing, a brick-and-mortar business can attract new customers and increase sales. It is also the ideal way to maintain and build a strong customer relationship. By leveraging the power of the Internet, a brick-and-mortar business can keep up with the changing times and increase its bottom line.

The recent COVID-19 pandemic affected people and businesses worldwide. In Australia, unemployment rose from 5.2% to 7.5%, and many brick-and-mortar businesses have been left with virtually no revenue. But many have found new ways to survive, and online sales, social media marketing, and search engine marketing, among others, have risen to become powerful selling channels. For brick-and-mortar businesses, this can mean the difference between survival and failure.