Why a Bricks and Mortar Business Desperately Needs Digital Marketing

Why does a bricks and mortar business need digital marketing? Well, the average consumer visits a brick-and-mortar store’s website before purchasing anything. Digital marketing can help you build customer loyalty and increase sales. In fact, it is possible to increase traffic to a brick-and-mortar store’s website by 50 percent or more! Read on to find out how digital marketing can benefit your brick-and-mortar business.

Digital marketing has become a necessity in the world of retail. Consumers are increasingly interacting with brands online, so brick-and-mortar businesses need to stay relevant to remain profitable. A strong digital strategy is an ideal way to stay ahead of the competition and remain relevant. If you’re a brick-and-mortar business that’s willing to put in the work and invest in digital marketing, you’ll be able to compete with online businesses.

The recent COVID-19 pandemic has had a detrimental impact on people and businesses globally. In Australia, unemployment jumped from 5.2% to 7.5%. It’s no wonder that many brick-and-mortar businesses have been left to fend off expenses with zero revenue. The internet has given business owners an entirely new channel to sell their goods: ecommerce, social media marketing, and search engine marketing.

Having a physical location is an advantage for a brick-and-mortar business. This type of business offers consumers an opportunity to touch items and discuss concerns. It also saves on shipping and handling costs. Furthermore, brick-and-mortar businesses have a distinct advantage over e-commerce stores: they can engage shoppers’ five senses. And engaged shoppers spend more time in-store and are more likely to make a purchase.