Why a bricks and mortar business desperately requires digital marketing? The number of consumers searching for products and services online has reached 79%, according to Pew Research. The trend is likely to continue, with the final tally set to hit 12,000 this year. But bricks and mortar businesses need better tools to compete in this digital world. Read on to learn why your brick and mortar store desperately needs digital marketing.
A bricks and mortar business can benefit from a digital marketing strategy just as much as a website. In fact, brick-and-mortar stores can use digital marketing to drive new business. In addition to shopping online, most consumers will browse a brick-and-mortar store’s website before actually buying anything. By leveraging digital marketing to target consumers before they make a purchase, a brick-and-mortar store will increase its sales and customer loyalty.
Moreover, customers don’t want to choose between online and in-person shopping. Instead, they want a seamless experience. By integrating digital and brick-and-mortar operations, retailers can leverage their advantages. Stores are simultaneously warehouses, showrooms, and community hubs. Additionally, digital channels will give customers the chance to voice their needs and expectations. Therefore, retailers must be listening to their customers.