While bricks-and-mortar businesses are still vital to the economy, the shift towards online channels and social media means that they cannot remain unaffected. As a result, bricks-and-mortar stores must embrace the possibilities of digital marketing, whether through websites or social media channels. Consumers today expect convenience, and they are increasingly turning to the internet to find products and services. It is therefore important for bricks-and-mortar stores to be present where they can best serve them.
Bricks-and-mortar stores must adapt to this new landscape to remain profitable and relevant. By using digital marketing, brick-and-mortar businesses can increase their visibility and attract new customers while building customer loyalty. More than half of consumers who make a purchase online will visit a brick-and-mortar store’s website before making a purchase, which means that it’s imperative that brick-and-mortar businesses keep up with these changing consumer needs.
Today’s customers don’t want to choose between online and offline shopping. They expect a seamless experience across both channels. The right digital strategy can complement brick-and-mortar operations, making brick-and-mortar stores both showrooms and community hubs. In addition, as a brick-and-mortar store becomes more connected to the digital world, it will be able to hear the needs of its customers.
Keeping a presence on social media sites will allow consumers to learn more about brick-and-mortar businesses and become familiar with them. For example, a brand selling plates may promote a Valentine’s Day-exclusive sale to customers in the store. A brand like Neatly Nested may advertise a special in-store event that is only available in the brick-and-mortar location. Consumers are prone to impulse purchases, which is why it’s critical to offer marketing messages with a sense of urgency.
Today’s economy is characterized by the COVID-19 pandemic that has impacted many countries and businesses. Despite the global economic downturn, this epidemic has accelerated the pace of digitalization. The digitalization of the business world is expected to continue, and businesses must act now to adapt and stay ahead of the curve. The digital environment will continue to shift consumer behavior, but there is no time to look back.