If you own a bricks and mortar business, you know that digital marketing is crucial to its success. Consumers are shifting toward online shopping, and bricks-and-mortar businesses need to keep up. Approximately three-quarters of online shoppers want to buy goods from their favorite brick-and-mortar retailer, including an in-store pickup option. It’s important to evolve to keep up with the times and stay relevant.
Using digital marketing for brick-and-mortar businesses can help them increase foot traffic, build customer loyalty, and drive new business. More consumers use the internet than they do traditional methods of shopping, and many will check out a brick-and-mortar store’s website before making a purchase. When this happens, you’ll see increased sales and improved customer loyalty. This is a no-brainer.
A brick-and-mortar business has the potential to engage with consumers directly, but it also has the potential to make costly mistakes. Fortunately, these mistakes can be corrected if caught early. To improve your brick-and-mortar business’s online presence, you should monitor web traffic and analyze what products and web pages are popular. This will give you a clearer idea of how to increase your marketing efforts. For example, you can offer coupons to customers online.
One of the key differences between a brick-and-mortar and digital business is the type of location. Brick-and-mortar businesses are built on the physical space, where consumers can interact with a brand using all five senses. As a result, brick-and-mortar stores need to be as accessible and interactive as possible to reach consumers wherever they are. The digital world has made multichannel business strategies more important than ever for brick-and-mortar businesses.