You may be wondering if your bricks and mortar business needs to start implementing a digital marketing strategy. After all, most consumers use the internet for more than just shopping online. In fact, most consumers visit the website of a bricks and mortar store before they purchase anything there. The internet offers a unique opportunity for traditional businesses to reach new customers and increase sales. If you’re thinking about investing in digital marketing for your bricks and mortar business, here are a few things you need to know.
First and foremost, you need to have a website. This is especially true for eCommerce sites, which should have a strong presence online. In fact, 72% of millennial shoppers research businesses online before visiting a bricks and mortar store. Your website is your digital front door, and it can either make a good impression or a bad one. So how do you make sure that your website gets the best possible exposure?
The internet is a wonderful tool to promote your bricks and mortar business. The internet allows customers to discover your brand even when the store is closed. It’s also helpful to know where your target audience is, as this allows you to expand your reach. You can attract attention to your website through content marketing and SEO-driven blog posts, but this approach takes time. Social media, for example, is a slow method to attract visitors.
Moreover, the consumer experience is undergoing a transformation. Consumers are no longer satisfied with transactional shopping; they want value from brands. For this, retailers must develop a relevant journey for their target consumers and structure their channel ecosystem accordingly. By integrating a digital strategy, bricks-and-mortar businesses can better reach new consumers and retain existing ones. Therefore, you must be ready to meet the demands of the consumer of tomorrow.
Another reason to embrace digital marketing is that e-commerce can be a long-term revenue stream. You can also diversify your revenue streams by launching a new website. You can sell your products on a marketplace, which gives you more freedom to sell your products. It also gives you access to new revenue sources that would otherwise be impossible. Further, if you can tap into the power of social media and the Internet, you can expand your business into a global audience.