There are a variety of reasons why a bricks and mortar business desperately needs to embrace digital marketing. Online shopping is now the norm, and almost two-thirds of consumers use their mobile devices to do price comparisons. That means that your website must be taken seriously. Your site must be informative and provide valuable information to potential customers, such as in-stock inventory and return policies. This way, it can make a big difference to your bottom line.
Digital innovation is helping bricks-and-mortar businesses improve customer experiences. For example, smart mirrors can automatically adjust lighting in fitting rooms and suggest alternative sizes based on a customer’s preferences. Some even allow customers to order different sizes and colors directly to the fitting room. Such innovations are transforming the way brick-and-mortar businesses sell. To help you take advantage of these technological advances, check out some of the best-known digital innovations in brick-and-mortar marketing.