If you’re running a bricks-and-mortar store, you should be using digital marketing to bring in new customers. With more consumers using the internet to shop, more of them are checking out brick-and-mortar stores’ websites before making a purchase. As a result, increased exposure to a brick-and-mortar store’s website results in increased sales and customer loyalty.

An online presence also allows potential customers to learn more about your brick-and-mortar business even when it’s closed. By utilizing web analytics and Google Analytics, you can gauge how popular your website is and what pages are attracting visitors. Coupons and other promotions can also expand your customer base and create new opportunities. By leveraging digital marketing and social media, you can make your brick-and-mortar store more accessible to consumers.

While the digital revolution is making retail shopping easier, brick-and-mortar stores have a unique advantage. Many brick-and-mortar stores are more useful than you might realize. A brick-and-mortar store can be a gallery, a museum, a clubhouse, or even a space for events. One example is the Birchbox store. There, a touchscreen device helps customers design a bespoke beauty box that’s perfect for their needs. These insights provide valuable insight into the overall experience and loyalty of your customers.

Many brick-and-mortar businesses are struggling to find new ways to generate revenue. A business that’s successful online can offer additional revenue streams and even help your brick-and-mortar company thrive. An online marketplace, for example, can help you sell your products. Additionally, a website will allow you to sell more products than you would in your own store. By incorporating digital marketing, you’ll find that your brick-and-mortar establishment will become more profitable in the long run.