Why a Bricks and Mortar Business Desperately Needs Digital Marketing
One of the main differences between digital and bricks and mortar businesses is that a bricks and mortar business is a physical location. A brick and mortar business can be anything from a retail store to a factory, warehouse, or even your local grocery store. This type of business allows customers to interact with the goods and services they purchase, touch them, and discuss concerns with store employees. In addition, consumers get instant gratification from a brick and mortar business.
In order to survive, bricks and mortar businesses must focus on their unique assets and compete with ecommerce companies. Direct customer contact is their biggest lever. Employees are a brick and mortar store’s most valuable asset. However, the power of digital marketing is that it can increase sales by allowing customers to easily locate and buy their products online. This makes bricks and mortar stores more profitable and competitive. Consumers are more likely to spend money with a business that offers products that they love.
While online shopping has changed the retail landscape, two-thirds of shoppers use their phones to check prices before stepping foot in the store. Therefore, a bricks and mortar business needs to take its website seriously. A good website will give customers valuable information, such as current in-stock items and return policies. Further, it will help customers find the best price and the best service. It will also help them make a decision on whether to buy the product or not.
While a bricks and mortar business needs a physical location, the presence of digital marketing is equally as important. While an online presence is a crucial part of a bricks and mortar business, some bricks and mortar businesses still believe that they are too small to benefit from digital marketing. Increasing customer satisfaction is the key to success, and digital presence is one of the best ways to do it.
In order to be competitive in the digital space, a bricks and mortar business must develop new revenue streams. In this digital world, bricks and mortar businesses can use a number of digital tools to compete effectively with e-commerce giants. Online stores can also create additional revenue streams. Additionally, they can host online marketplaces to sell products. However, the best way to use digital marketing is to get your business online as soon as possible.
In terms of pricing, bricks and mortar businesses should strive to offer an enhanced experience to shoppers. The online environment has created a huge transparency around price, and bricks and mortar retailers must adapt to stay competitive while still maintaining their margin. Moreover, bricks and mortar companies must evolve to become a true multichannel retail operation. Many experts stress the importance of data, but information is not a sustainable strategy.
A recent pandemic has hit many countries and businesses around the world, causing a flurry of economic disruption and financial turmoil. As a result, companies have begun looking to expand their online presence and digital marketing plans are one of the top ideas for regaining business. Nevertheless, bricks and mortar businesses have been doing everything in their power to keep up with the online competition. If they aren’t already doing this, it’s time to consider a digital marketing plan.
While digital marketing can be less invasive than traditional advertising, it still has the potential to drive customers to bricks and mortar stores. As an added benefit, optimizing for local SEO helps bricks and mortar stores attract new customers. By aligning these two channels, retailers can allocate resources to the most efficient means of customer interaction. A successful omnichannel strategy enables retailers to leverage digital channels while maintaining a human touch.