Why a Bricks and Mortar Business Desperately Needs Digital Marketing

Almost two-thirds of shoppers use their smartphones to research prices. That means that your brick and mortar store must treat your website as a serious part of the marketing plan. A good website provides customers with valuable information like store hours, in-stock items, and return policies. It also gives customers a sense of the overall experience and reputation of the business. If your brick and mortar business doesn’t have an online presence, it will likely fall behind in the digital space.

When you think of the internet, most consumers are already on it, so why wouldn’t you want to cater to them? As more people shop online, your brick and mortar business must be found online. Investing in digital marketing can attract new customers and increase customer loyalty. If you want to succeed, you have to put it to use. With the help of digital marketing, your brick and mortar business can compete with other brick and mortar companies that are already doing so.

Your brick and mortar store presents a more compelling business case than most e-commerce retailers. In addition to being an actual store, brick-and-mortar retailers are also a museum, gallery, clubhouse, or event venue. A Birchbox store might even have a nail salon and beauty salon, which gives the business valuable insights on customer interaction. The brick and mortar business may even have a few new outlets to promote their products.

While a bricks-and-mortar business can benefit from the same strategies, it cannot be overlooked for its value. The internet is used for much more than just shopping. Today, most consumers check out a brick-and-mortar store’s website before they even enter the store. With an increase in awareness and customer loyalty, your brick and mortar store can enjoy higher sales and customer retention.

Your brick and mortar store may still have plenty of brick and mortar outlets. However, online businesses can also add revenue streams to your business. Besides selling your own products, online marketplaces can also sell your products. E-commerce can even provide a long-term revenue stream for your business. If your bricks and mortar store isn’t already online, the best way to boost revenue is to expand your brand and increase its presence.