Many bricks-and-mortar businesses struggle to attract new customers. With the internet as a primary source of research and shopping, consumers have a variety of options to shop. Whether they are browsing online or walking into a physical store, most of them will first check out a brick-and-mortar business’s website before stepping inside. Those that successfully use digital marketing to drive traffic to their physical location will see increased sales and improved customer loyalty.
Many bricks-and-mortar businesses are using mobile devices to research products and prices before making a purchase. They should be taking their website seriously. Using mobile technology, a website can be used to collect information about the products a customer is looking for, help them find the best prices, or even help the sales associates find a product that fits their needs. In addition, a great website will provide valuable information about the company, such as a return policy.
Even though consumers are increasingly making purchases through the Internet, a brick-and-mortar business must embrace digital marketing. Digital tools allow retailers to build online communities and reach a larger demographic. These channels help the store team keep up with customers’ needs and provide them with the information they need to improve the customer experience. This means that digital marketing is an essential part of an integrated omnichannel strategy.
While traditional brick-and-mortar retailers may be overlooking their most powerful competitive weapon, online retailers can’t replicate the personal touch and immersive experience that brick-and-mortar businesses have. These shoppers are more likely to purchase products and spend more time in the store if they are engaged through all five senses. If your brick-and-mortar business hasn’t yet embraced digital marketing, it’s too late.
The world of retail is changing rapidly, and brick-and-mortar businesses need to adapt to the changing expectations of their customers. It’s no longer enough to focus on just one area of digital marketing. The needs of consumers will continue to evolve. To compete, a brick-and-mortar business must have the tools necessary to stay ahead of the competition. The last year alone, 7,567 brick-and-mortar businesses closed across the country. The number is projected to hit 12,000 this year.
The COVID-19 pandemic has adversely affected many people and businesses around the world. In Australia, unemployment increased from 5.2% to 7.5%, and many brick-and-mortar businesses are left struggling with zero revenue. In response, many businesses have found creative and innovative ways to stay in business. Search engine marketing, social media marketing, and ecommerce have become strong selling channels. This omnichannel strategy will enable a brick-and-mortar business to allocate resources effectively.