Why a Bricks and Mortar Business Desperately Needs Digital Marketing
The bricks and mortar business can benefit greatly from the use of digital marketing. A well-designed website will attract customers and build brand loyalty. Email marketing and social media strategy should help build relationships with customers. Segment your audience and utilize the power of social media. You will be surprised by how many new customers are a result of using digital marketing. The next time you’re shopping at a bricks and mortar store, consider implementing a digital marketing strategy.
For example, bricks and mortar businesses can take advantage of social media and mobile marketing to get the word out about their stores. You can create landing pages and send out offers to encourage people to sign up for your email list. This way, you can begin building a list of potential customers and leads before they ever step foot in your store. Additionally, you can educate customers about your products and services before they make a purchase.
The success of a D2C brand depends on its ability to maximize engagement across digital channels while still providing physical pickup locations. Some brands have even partnered with bricks-and-mortar businesses to create seamless shopping experiences for their customers. For example, Kohl’s and Amazon have partnered on returns. Regardless of the model, the store needs to create a sleek path to purchase, and be able to mimic the ease of picking up an order.
In the past, bricks-and-mortar businesses have been hesitant to engage in digital marketing. However, that is changing as more businesses realize the benefits of embracing it. With more audiences relying on the internet, digital marketing will soon become a primary marketing strategy for businesses. Unless a brick-and-mortar business is willing to embrace digital marketing, it might be destined for failure.
Despite the advantages of digital marketing for brick-and-mortar businesses, there are several risks and challenges that a brick-and-mortar store must avoid. For one, shopper engagement isn’t as personalized as it once was. Retailers must be careful in using data collected by digital marketing, because it can be misused. For example, some retailers have experimented with sending mobile notifications when a customer is near their store. However, such initiatives are only as successful as the privacy practices they employ.