The growth of online shopping has revolutionized the retail industry. Studies show that two-thirds of millennials use mobile devices to research prices and products before they visit a brick-and-mortar store. To compete with online retailers, brick-and-mortar stores need to take their website seriously. They must provide valuable information to potential customers, such as in-stock items and return policies.
In order to stay competitive, brick-and-mortar businesses need to focus on their strengths. This means maximizing the value of employees and direct customer contact. Digital marketing helps increase sales and customer loyalty. Many long-standing retailers have shut down dozens of locations due to dwindling traffic. However, despite these issues, brick-and-mortar businesses can still benefit from a comprehensive digital marketing strategy.
While brick-and-mortar businesses are more likely to engage with customers, the opportunity to make mistakes is greater. However, these mistakes can be remedied. Ask customers how they perceive your service. Is the staff friendly and helpful? How do you stand out from competitors? Keeping your customers happy and loyal is a must for your business. If you want to survive and grow in the digital world, you must understand how to make your brick-and-mortar competitors better.
Besides improving online customer experience, brick-and-mortar businesses should also be using mobile apps to improve the customer experience in-store. Apps like Guides help sales associates find the right products for customers. They can also create landing pages that allow them to capture leads or potential customers and educate them before they even enter the store. If you want to get more leads, digital marketing can help your brick-and-mortar business thrive.
The COVID-19 pandemic has affected consumers and businesses globally. In Australia, the unemployment rate has increased from 5.2% to 7.5%. While traditional brick-and-mortar businesses have had to cut costs with zero revenue, many have found creative ways to survive. Ecommerce, social media marketing, and search engine marketing have become strong selling channels. So, how can you make the most of these?
In order to attract customers to your physical store, your website must be accessible to people online. People online behave differently than they do in real-life. While brick-and-mortar marketing may work in the physical world, it won’t do the same for an online one. In fact, it won’t even work if it doesn’t have an online presence. So, how can a brick-and-mortar business succeed in the digital world?
Using data-driven personalization and geo-targeting to drive traffic to stores is another great way to improve the customer experience. By collecting data on where customers are, retailers can tailor their ads to their interests and preferences and improve the customer experience. Increasing customer retention is a huge benefit for retailers, and data-driven digital marketing services can help retailers reach their goals. The benefits of using data-driven marketing are vast.