Increasing your sales and brand loyalty is crucial to a bricks and mortar business, and digital marketing offers many advantages to this type of business. More than half of consumers shop online, so it makes sense to be on the top of their mind when deciding which store to visit. However, despite the many advantages of digital marketing for bricks and mortar businesses, there are some key things that you should consider before getting started.
Providing a great customer experience is essential to a brick and mortar business, as two-thirds of shoppers now use their phones to compare prices before making a purchase. Your website should offer valuable information to your customers, from company information to a return policy. This way, your customers feel you care about their needs and are more likely to spend money with you. You should also be able to track customer satisfaction by monitoring how long customers spend in your store.
In addition to this, digital has made price transparency much more transparent, forcing price retailers to evolve their bricks and mortar networks to cater to the needs of omnichannel shoppers and maintain the required margins. However, this evolution will require greater cost control and a true multi-channel retail operation. While digital marketing can provide valuable information for bricks and mortar businesses, experts stress that it is not the same thing as a sustainable strategy.
With the global economy facing a COVID-19 pandemic, many businesses have been impacted negatively. Unemployment in Australia increased from 5% to 7.5% and traditional brick-and-mortar businesses have been left to manage costs with zero revenue. This has led to an emergence of innovative ways to stay in business, with social media marketing and search engine marketing becoming incredibly important for businesses of all sizes.