Today’s consumers use the Internet more than ever before, so it makes sense that bricks and mortar businesses need to take advantage of digital marketing to drive more business. Most consumers go to a bricks-and-mortar store’s website before making a purchase, and when this happens, sales and customer loyalty increase. The benefits of digital marketing are numerous for bricks-and-mortar businesses.
Two-thirds of shoppers use mobile devices to research prices online before making a purchase, so it makes sense to invest in a good website. A good website will give customers valuable information about the business, including in-stock items and return policies. In addition, consumers will be more likely to make a purchase if they can easily find the right information. And because of the increased competition in retail, it’s important to have a strong online presence, so that customers can easily find the products they want.
Unlike online businesses, bricks-and-mortar businesses can interact with customers personally. Because of this, there’s more opportunity for mistakes to occur, and even minor ones can be costly. While digital marketing doesn’t offer the same level of personalized interactions, brick-and-mortar businesses can make mistakes, such as putting up their website without an email address. To avoid this, ask customers to review your business and their experience. Make sure that staff members are polite and helpful to make sure they have a good experience. Likewise, be aware of what differentiates your brick-and-mortar business from e-commerce rivals.
As customers increasingly shop online, brick-and-mortar businesses need to be more visible and accessible to potential customers. That means using digital marketing to attract new customers, increase customer loyalty, and boost sales. And with a website, you can tap the power of email marketing to target your audience. Your brick-and-mortar store will benefit from a digital marketing strategy to get more foot traffic and build brand loyalty.
The growth of mobile shopping apps is an example of why brick-and-mortar businesses desperately need digital marketing. Mobile apps allow shoppers to access more information about the products they are looking for, and these apps will make shopping in your store more enjoyable and convenient. Furthermore, these apps can help sales associates better identify what customers are looking for and ensure the best possible customer experience. If the customer wants to find the perfect product, the mobile app will make this possible.
To attract new customers, a brick-and-mortar business can create a landing page or an offer on its website. This way, it can generate an email list and build a customer and lead database. And if you have a brick-and-mortar store, you can educate customers before they even arrive! The possibilities are endless. It’s all about knowing where your buyers hang out.
In addition to ecommerce, social media marketing and search engine marketing are also important tools for a brick-and-mortar business. They will make it easier for consumers to shop online and increase sales. This means that a brick-and-mortar business needs digital marketing more than ever before to remain competitive. But the good news is that the benefits of digital marketing will be worth the cost.
While traditional offline marketing is still the best way to reach new customers, a more direct approach to digital marketing is the most effective. By optimizing local SEO, a brick-and-mortar business will retain its loyal customers while competing with online retailers. Embracing organizational change and staying aligned with their customers will ensure that their brick-and-mortar stores are profitable in the future.