Why a Bricks and Mortar Business Desperately Needs Digital Marketing
Investing in digital marketing can help bricks and mortar businesses attract new business. Today, consumers use the internet for more than just shopping. In fact, a majority of consumers visit a bricks and mortar store’s website before buying. With an effective digital marketing strategy, bricks and mortar businesses can increase sales and boost customer loyalty. Here are some benefits of digital marketing for bricks and mortar businesses.
In order to keep pace with the digital world, bricks and mortar businesses must have a website. Millennials, for example, use mobile devices to research prices and product information. It is therefore critical for brick-and-mortar businesses to take their website seriously. Websites should offer valuable information to potential customers, such as a detailed description of in-stock items and the return policy. It is essential to consider the long-term value of digital marketing for brick-and-mortar businesses.
Brick-and-mortar businesses’ roots are rooted in traditional building materials. However, they are not secure against changing trends in marketing. The “retail apocalypse” continues to disrupt major brands, but that doesn’t necessarily mean that brick-and-mortar stores are doomed. In fact, with a strong online presence, brick-and-mortar businesses are more profitable and competitive. Moreover, customers will be more willing to make another purchase if they find a product online.
Mobile phones have revolutionized retail. They put the world into our pockets, with the power to access the internet and pay with apps. Americans have their mobile phones at hand at all times. While mobile devices may threaten brick-and-mortar businesses, the opposite should be true. In fact, mobile devices may actually drive more consumers to your brick-and-mortar location. That is why digital marketing is so vital for brick-and-mortar stores.
Adaptability is a key advantage for brick-and-mortar businesses. Even Walmart recently closed a few stores in the U.S., but today they’re the third-largest online store. The speed of change is essential to brick-and-mortar businesses. Changing consumer habits and behaviors mean they can’t stay stagnant. By focusing on digital marketing, brick-and-mortar businesses can keep up with the competition and remain successful.
Another benefit of digital marketing for brick-and-mortar businesses is that it increases revenue from online customers. Not only can it provide additional revenue streams, but online businesses can also create new opportunities to sell products and services. And with the help of digital marketing, brick-and-mortar businesses can also expand their customer base. Online marketplaces offer an opportunity for brick-and-mortar businesses to expand their sales and increase customer loyalty.
The recent COVID-19 pandemic has negatively impacted business and people around the world. Australia alone saw a rise in unemployment from 5.2% to 7.5%. While traditional brick-and-mortar businesses were left to manage costs with zero revenue, many have found innovative ways to stay afloat. In response, ecommerce, social media marketing, and search engine marketing have become powerful selling channels.
In a brick-and-mortar business, the interaction with customers is more personal. It’s much easier to resolve customer service problems by offering friendly service. Moreover, digital signage can point customers to the area they’re looking for. Explainer videos can help a customer navigate a complicated place without confusing them. Besides, customers have short attention spans, so making it easy to understand how to navigate is crucial.
The importance of targeting your demographic: The same way a brick-and-mortar business should place its physical store on a busy street, digital businesses need to target their audience on the sites they visit. Knowing where the buyers hang out will help a business expand. In addition to SEO-driven blog posts, content marketing and social media can also help your brick-and-mortar business attract attention. But these methods can take time.