There is no denying that online shoppers are a huge part of the overall business landscape, and bricks-and-mortar businesses are no exception. To stay competitive, brick-and-mortar businesses must use digital marketing to make their presence known. Not only can digital marketing increase your business’ visibility, it can help attract new customers and increase customer loyalty. Listed below are a few ways digital marketing can help brick-and-mortar businesses thrive online.
The first benefit of digital marketing for brick-and-mortar stores is the fact that web-based shopping is a gold mine for the brick-and-mortar business. Retailers need to embrace this opportunity because three-quarters of online shoppers want to choose their preferred method of purchase and have the option to pick up the goods in-store. Besides, the convenience of shopping online means that brick-and-mortar retailers must evolve to meet the needs of shoppers who want to shop whenever and wherever they want.
The second benefit of digital marketing for brick-and-mortar businesses is that online presence helps consumers learn more about the brick-and-mortar business even if the physical store is closed. Google Analytics can help your business determine how popular its website is and how it can improve its online presence. By monitoring the number of customers visiting your website, you can identify the most popular products and web pages. This information will help you choose future marketing avenues. Coupon offerings and special offers can help expand your customer base.
Using digital marketing for bricks-and-mortar businesses will increase foot traffic, increase sales, and build customer loyalty. The average consumer visits a brick-and-mortar store’s website before buying anything. With increased awareness, these consumers will visit the brick-and-mortar store’s website and make a purchase. When this happens, you can expect increased sales and customer loyalty.
Moving a brick-and-mortar company online helps you improve customer service. Many traditional brick-and-mortar businesses struggle to keep in touch with their customers, and moving to the digital world can help you stay connected with them and improve your customer service. Good customer service will make your business stand out in the eyes of potential customers. There are several other advantages to moving a brick-and-mortar company online.
As retail continues to evolve, brick-and-mortar stores must adapt to this changing landscape. As consumers increasingly interact with brands online, brick-and-mortar businesses must stay up to date with the times and make sure they remain relevant and profitable. And a digital strategy is a smart way to stay ahead of the curve. If your brick-and-mortar business has a strong digital presence, it can compete with online businesses, which can be an invaluable advantage for your business.
The advent of mobile devices is disrupting retail, putting the wide world of the web in the palm of consumers’ hands. The emergence of app-based platforms challenges brick-and-mortar retailers in marketing and payment. The presence of smartphones is in the pocket of every American, and brick-and-mortar retailers should embrace this digital presence. Eventually, it might even drive them to their stores.
The recent COVID-19 pandemic has adversely affected businesses and people worldwide. The unemployment rate in Australia has increased from 5.2% to 7.5% and a brick-and-mortar business must fend off these costs with zero revenue. In the meantime, the Internet has created new selling channels, including ecommerce, social media marketing, and search engine marketing. These strategies are helping many businesses survive the tough times.