To stay competitive, a bricks-and-mortar business needs to embrace digital marketing. This can attract more customers and strengthen customer loyalty. The bad news is that physical retail is suffering – more than 7,500 stores have closed nationwide this year alone, with the final tally expected to hit 12,000 by the end of the year. Despite this, brick-and-mortar businesses should use digital marketing to gain new customers and boost sales.
One of the primary reasons for brick-and-mortar businesses to take advantage of digital marketing is to attract new customers. More consumers use the internet than ever before, and most of them check out a brick-and-mortar store’s website before purchasing anything. The increased exposure to a brick-and-mortar store’s website will lead to increased sales and customer loyalty. So why is a brick-and-mortar business so important?
A brick-and-mortar business’s roots are in traditional building materials, and while there will always be a place for brick-and-mortar retailing, its survival is at risk. As more consumers engage with brands through digital channels, brick-and-mortar business owners must adapt to meet the demands of tomorrow’s consumers. Despite the challenges that accompany the shift to digital marketing, a brick-and-mortar business that makes use of digital channels will be more profitable and competitive.
An online presence helps potential customers learn about a brick-and-mortar business even when it’s not open. The use of tools like Google Analytics and web analytics allows businesses to gauge how popular their websites are, what pages people are interested in, and what kinds of marketing avenues should be explored in the future. Coupon offerings can also help grow customer base and create new opportunities. There are many ways to implement digital marketing, including making use of mobile applications.