To survive in today’s world, bricks and mortar businesses need to use the power of the internet to stay competitive. Online shoppers increasingly turn to the internet to find the products and services they want. That means that bricks and mortar businesses must use digital marketing to reach new customers, build customer loyalty, and boost sales. But why do bricks and mortar businesses need digital marketing? Here are some reasons.
To drive new customers to brick-and-mortar businesses, it is important to employ a digital marketing strategy. More consumers are turning to the internet than ever before, and most of these consumers will visit a brick-and-mortar store’s website first before buying anything. This increased awareness can lead to increased sales and improved customer loyalty, which is important for any brick-and-mortar business.
In today’s world, two-thirds of shoppers research products and prices before making a purchase, and many of them do so via their mobile devices. For this reason, brick-and-mortar stores need to take their website seriously, and have a website that provides useful information to visitors. This can include information about the products and services, as well as return policies. In addition, great websites allow potential customers to learn about the store and even browse their products.
Despite this, the reality is that bricks-and-mortar businesses need digital marketing to survive. This trend will continue to continue, and brick-and-mortar retailers need to make sure they’re ready for tomorrow’s consumers. Regardless of industry, online shopping continues to grow and become the new norm. But even with this evolution, brick-and-mortar retailers need to evolve to keep pace.
Online and mobile shopping have created a golden opportunity for brick-and-mortar retailers. But to take advantage of it, brick-and-mortar businesses must look at these opportunities as a chance to improve the customer experience and attract new customers. In fact, six-out of ten smartphone users said that an online purchase would be easier if it was nearby. They would also prefer the convenience of having the product they ordered.
A brick-and-mortar business that doesn’t embrace digital marketing will be left behind as consumers demand more convenience. While brick-and-mortar stores are not necessarily going anywhere, their brick-and-mortar presence is essential in order to remain competitive and profitable. Online presence helps attract more consumers and make brick-and-mortar stores more profitable. Consumers are willing to spend more time shopping online when they know there’s an online presence.