If you have a bricks and mortar business, you’re probably well aware of the importance of digital marketing. In fact, two-thirds of shoppers now use their mobile phone to research prices before making a purchase. Hence, your bricks and mortar store needs to take your website seriously. Your website needs to provide valuable information for your customers, including the products you sell and the return policy.
In addition to building a website, your bricks and mortar business can also benefit from digital marketing. A good website should be able to drive more traffic, and a social media strategy based on building relationships with customers is essential. Additionally, email marketing and segmentation are two important parts of an effective digital marketing strategy. Your bricks and mortar business needs to create a website that meets the needs of both its current and future customers.
The rise of e-commerce has led to a shift in consumer expectations. In addition to the convenience of shopping online, consumers now expect a seamless retail experience. By complementing your bricks and mortar business with a digital strategy, you’ll be able to maximize both channels, including your website and mobile app. In the digital age, your bricks and mortar store can be a warehouse, showroom, and community hub. It also needs to have the listening capabilities necessary to respond to these changing expectations.
A digital strategy can make your bricks and mortar business more profitable, too. The latest statistics on retail store closures show that 78% of total global retail business will be conducted in bricks and mortar stores by 2023. Walmart has also demonstrated that it is possible to integrate digital services into physical stores. If your physical store has clear branding and a recognized positioning in consumer pricing, it will thrive. If it lacks these two factors, however, your bricks and mortar store will struggle to stay competitive.
One of the major benefits of digital marketing for a bricks and mortar business is that it enables you to reach more potential customers and increase foot traffic. With so many people shopping online, 85% of online shoppers abandon their carts. In-store marketing tools will allow you to keep these customers engaged, so they’ll be more likely to make a purchase. Your bricks and mortar business needs a solid digital strategy.
The COVID-19 pandemic has created a lot of disruption and uncertainty across the globe. Many enterprises have already begun adopting digital marketing plans. This is the best way to attract new customers and avoid losing customers to online competitors. But digital marketing doesn’t stop there. The best way to make your bricks and mortar business digital is to embrace organizational change and stay aligned with your customers.