Why a bricks and mortar business desperately requires digital marketing is simple: consumers have a new way to shop, and they prefer to do it online. However, if a bricks-and-mortar business doesn’t utilize digital marketing, it will be left behind. Consumers tend to use the internet to do more than just shop online. They also visit brick-and-mortar businesses’ websites before purchasing anything. By leveraging digital marketing strategies, businesses can boost their sales and increase customer loyalty.
Today’s consumers want more experience than just a product, and two-thirds of them use their phone to research a business before visiting. This means a brick-and-mortar store must take its website seriously and offer the customer value, from product descriptions to return policies. Despite this, many brick-and-mortar businesses are not taking this opportunity seriously. Moreover, customers can’t be bothered to visit your store if they can find everything they’re looking for online.
A brick-and-mortar business has two different channels: an online website and a physical store. This gives the business double the exposure and engagement opportunities to consumers. While customers can complete their actions online, brick-and-mortar customers can still experience the convenience and gratification of shopping in a physical location. This means that businesses can increase the number of products and services they offer and reach a wider audience.
As consumers continue to become more digital-savvy, brick-and-mortar businesses must make the switch to digital marketing as quickly as possible. Retail has undergone a fundamental shift in the way we shop. Moreover, it’s important for brick-and-mortar stores to evolve and remain relevant in today’s competitive landscape. This change in consumer behavior has caused a drastic shift in the brick-and-mortar model. Traditional brick-and-mortar companies have had the option to slow down the pace of digitization, but chose to remain on the front line.