Why a Bricks and Mortar Business Desperately Needs Digital Marketing

To compete, bricks and mortar businesses must stay technologically relevant. As ecommerce giants snatch up internet friendly consumers, bricks and mortar stores must stay on top of the latest trends to remain competitive. Many long-time brick-and-mortar companies are closing locations due to slow traffic and decreased sales. To stay ahead of the competition, brick-and-mortar businesses must invest in digital marketing to stay relevant.