As consumers’ expectations shift and technology becomes more commonplace, bricks-and-mortar businesses need more effective tools to compete. Fortunately, there are several ways a brick-and-mortar business can harness digital marketing. Here are some ideas:
First, prioritize your website. Many millennials spend time on the internet before visiting a brick-and-mortar store. Your website is your digital front door. It can either make a positive impression or create a negative one. Regardless of whether you have a brick-and-mortar store or not, the Internet is the future of marketing. If you’re not online, your potential customers won’t find you.
Secondly, consider how digital marketing can increase foot traffic. For brick-and-mortar businesses, leveraging digital marketing can help drive new business. Consumers use the internet for more than just shopping online, and many first visit a brick-and-mortar store’s website before actually making a purchase. Ultimately, digital marketing will boost sales and customer loyalty. So why should you invest in digital marketing?
Despite its apparent importance, many marketers don’t fully understand the benefits of integrating their digital and physical operations. They need to learn to create an omnichannel strategy. As a result, retailers are learning that physical stores are a valuable resource for returns and fulfillment. The bottom line: customers love to visit physical stores, and they’re more likely to make another purchase once they’ve visited them.