The brick-and-mortar business is suffering from the digital revolution, which has shifted the focus of the business world to URLs rather than physical locations. While many businesses have migrated online, most are shutting down their brick-and-mortar locations, and they must now compete against e-commerce businesses. To stay competitive, brick-and-mortar businesses need to promote themselves as a safe alternative to online stores. Smart marketing can turn a brick-and-mortar establishment into a destination.
Today, almost two-thirds of consumers are using their phones to check prices of products and services. For this reason, it’s imperative for brick-and-mortar businesses to invest in a good website. A great website provides information that potential customers need to know, including pricing, hours of operation, and return policy. It can also lead to a positive impression, which can translate into increased sales.
While there are numerous benefits to a brick-and-mortar business implementing a digital marketing strategy, there are a few key elements to keep in mind before starting a digital strategy. While digital marketing is a great way to increase foot traffic, brick-and-mortar businesses will need a good website, a social strategy that emphasizes building relationships, and an email marketing strategy that targets a targeted audience.