The evolution of online shopping has created a great deal of transparency when it comes to price. Consumers expect a better experience in-store, but price retailers must adjust to maintain a high margin. In order to succeed, bricks and mortar networks will need to implement more effective cost-control strategies and transition to true multi-channel retail operations. A bricks and mortar business cannot ignore the growing importance of data analytics and digital marketing, and experts are stressing the importance of informational data. However, data does not equal sustainable strategy.
Businesses that have websites have higher levels of trust than businesses without websites. In addition to that, a website attracts more customers and gets more reviews than a business without a website. A poorly maintained website can actually repel customers. Having a website is not an option for every brick and mortar business. It may seem like a waste of time and money, but the rewards of a digital presence are immeasurable.