While it’s true that digital marketing is crucial for small businesses, they are often stretched across multiple departments and have limited budgets. To remain competitive, you must invest in strategies that will yield the most significant results. Half of small businesses do not have a website, citing concerns about cost and necessity. Despite these concerns, digital marketing and social media are here to stay, so ignoring them is a recipe for disaster.
Consumers no longer want to choose between in-person shopping and online shopping. Instead, they expect to have a seamless experience. By incorporating digital and physical marketing, retailers can complement each other’s strengths. By incorporating digital channels into their strategy, stores become showrooms, warehouses, and community hubs. Additionally, customers will use digital channels to tell retailers what they want and need, so they must be listening to their customers and responding accordingly.
Even if your bricks-and-mortar location is the only place your consumers can find the product they want, it’s still vital to make the most of the experience that you can provide. The more people who know about your products and services, the more likely they’ll buy them. Digital marketing helps your brand stand out and attract more customers. It also helps to boost sales and profits.
With so much competition, physical retailers are forced to integrate their digital operations with their bricks-and-mortar stores. Five-fifths of retailers say they wouldn’t have survived the COVID-19 epidemic without e-commerce, but only a small percentage of those who survived will maintain this integration. By continuing to make the shift, retailers are saving their customers and preserving their physical presence.