As the business world shifts to an online URL, brick-and-mortar locations are being left in the dust. Companies have moved their services and products online, and most brick-and-mortar businesses that sell physical products are closing. But the digital world is not all about grabbing a foothold in the new world of retail. For a brick-and-mortar business to stay relevant and survive, it must understand the power of digital marketing.
While digital marketing can be an excellent tool for any type of business, brick-and-mortar stores can benefit from the advantages of using it to drive new business to their store. Most consumers now use the Internet to do more than simply shop online. In fact, many of them will first visit the website of the brick-and-mortar store before they go in. By incorporating digital marketing into their brick-and-mortar business’s marketing plan, they can increase sales and improve customer loyalty.
While a brick-and-mortar business should have a website for its company, eCommerce sites should put their site at the top of their list. In fact, 72% of millennials use the Internet to research a business before visiting. In essence, your website is your digital front door. It can either make a good first impression or a bad one. A good website will provide customers with the information they need to make an informed decision, whether to purchase from you or not.
While the future is uncertain, the importance of digital marketing cannot be overstated. Consumers’ expectations are changing and brick-and-mortar businesses must be ready to meet them. While brick-and-mortar retail has always been important, it is not outdated. Consumer expectations will continue to evolve and be more sophisticated. Unless they are ready for this change, they will find it impossible to remain competitive.