Many marketers fail to understand the importance of integrating digital and physical operations. They must learn the nuances of omnichannel strategy, and adopt smarter marketing techniques to remain competitive. Retailers are now leveraging physical stores for fulfillment and returns. Not only are these convenient for customers, but they are also good for them: a customer who enters a physical store is more likely to buy a second item.
One of the biggest benefits of an online presence is that consumers can discover a bricks-and-mortar business even when the store is closed. Tools like Google Analytics are essential to understand the popularity of different pages, products, and services. This data can be used to plan future marketing campaigns, such as offering coupons or discounts. Furthermore, social media marketing is an excellent way to build a loyal customer base.
In this age of online shopping, brick-and-mortar stores still have their place. However, the digital world presents different challenges to brick-and-mortar retailers. Online retailers have begun to take advantage of this by creating guideshops, where customers can try out products online. The resulting sales are often more profitable for brick-and-mortar retailers. With so much potential in e-commerce, it’s vital for brick-and-mortar businesses to embrace digital marketing and technology.
A business without a website does not have the same level of legitimacy. However, customers trust a business that has a website, and they read reviews on a website before visiting. A poorly maintained website will repel potential customers. The best way to gain a competitive advantage in this digital era is to embrace digital marketing. The power of digital marketing cannot be underestimated. So if you’re a brick-and-mortar business, start investing in digital marketing today.