Many businesses, especially smaller ones, are stretched too thin across departments and resources. While digital marketing can be a valuable strategy, it can also be costly, particularly for small businesses. In fact, nearly half of all small businesses do not even have a website. Despite the costs and complexity of digital marketing, the internet and social media are here to stay. Not investing in digital marketing could mean losing out on significant marketing power.
Even the smallest brick-and-mortar business can benefit from digital marketing. A good website will help generate new business, and an effective social strategy should emphasize building relationships with your audience. Email marketing is also a valuable asset, as you can segment your audience to ensure you’re reaching the right people. This will make your business more visible to consumers and increase sales. However, you can also benefit from digital marketing if your brick-and-mortar location isn’t online.
Digital technology has radically changed retail. Rather than choosing between in-store and online shopping, today’s consumers expect seamless experiences across the entire retail landscape. As such, brick-and-mortar businesses must adapt to stay relevant in the modern consumer landscape. By taking advantage of digital channels, brick-and-mortar operations can serve as showrooms, warehouses, and community centers. And customers will use these channels to tell a brick-and-mortar business what they need.
Online retailing has become increasingly competitive, and brick-and-mortar businesses are losing out. Despite their physical locations, brick-and-mortar stores can leverage their five senses to create a compelling business case. Moreover, engaging customers’ five senses will increase the likelihood that they will make a purchase. The benefits of digital marketing for brick-and-mortar stores are many.