If you own a bricks and mortar business, you might be wondering why you need digital marketing. Today, consumers are using the internet for more than just online shopping. They first visit the website of a bricks-and-mortar business before visiting the actual store. By implementing a digital marketing strategy, your bricks-and-mortar business will boost sales and increase customer loyalty.
With online shopping becoming a big factor in consumer decision-making, brick-and-mortar businesses must adapt to offer a superior experience to their customers. In addition to improving customer service, price retailers must also maintain a certain margin. To meet this challenge, bricks-and-mortar networks must adopt a true multichannel retail strategy. While many experts stress the importance of data, it’s important to remember that information alone doesn’t equal a sustainable strategy.