Why a Bricks and Mortar Business Desperately Needs Digital Marketing

Why does a bricks and mortar business need digital marketing? Most small business owners don’t understand why digital marketing is so necessary. Many are stretched thin in multiple departments. The best way to make the most of your limited resources is to invest in valuable strategies. In fact, half of small businesses do not have websites despite the rising popularity of the internet and social media. However, ignoring digital marketing means losing a significant portion of your marketing power.

Digital technology has transformed consumer behavior and expectations. Consumers no longer want to choose between purchasing in-store and online. They expect the two to be seamless, and retailers must adapt to meet this demand. Fortunately, brick-and-mortar stores can serve as community hubs, showrooms, and fulfillment centers. The future of retail is digital, and retailers need to get smart about their omnichannel strategy in order to survive.

With so many online competitors, retailers must differentiate themselves to stay ahead. To remain relevant, they must provide an unparalleled customer experience that draws consumers in and helps them make a purchase. To provide that experience, they need to combine both online and offline data. 87% of consumers would rather use a touchless payment option at a bricks-and-mortar store. Fortunately, many retailers are already taking advantage of this data. For example, the Kroger Pay program integrates payment, loyalty, and loyalty into one app. They have also implemented COVID-19 safety requirements for customers.

Increasing personalization – Retailers are constantly seeking ways to connect with consumers and deliver a more personalized experience. Using data-driven digital marketing services can help you achieve both goals. Personalized experiences are more relevant to each customer and create a more personalized experience for your customers. Retailers are increasingly pushing themselves to be customer-centric and use data-driven digital marketing services to make offline experiences even more valuable.