Even if you don’t run an Internet-based business, your bricks-and-mortar company should still have a website. In fact, all businesses should have an online presence for one reason or another. If you’re not on the web yet, you’re missing out on a huge marketing opportunity. A common refrain from business owners is that current customers don’t use the internet, and potential customers can’t find your business. But the reality is that most of them do and it’s time your business joins the modern world.
The omnichannel experience is one that consumers expect to have, and retailers should be able to deliver on that expectation. Digital and bricks-and-mortar operations complement each other. By combining them, your stores will serve as warehouses, showrooms, and community hubs all at the same time. Customers will use your digital channels to tell you what they want and need. You’ll need to be able to listen to what your customers are saying and be responsive to their needs.
The experience economy has shifted consumer spending habits, which means that retailers need to adapt in order to stay competitive. Previously, e-commerce retailers couldn’t replicate the ability to engage shoppers with their five senses. Consumers who are engaged through all five senses spend more time in a store, and those shoppers are more likely to purchase products. Therefore, it’s crucial for bricks-and-mortar businesses to embrace digital marketing.